Thought Leadership

Earlier this summer, we took advantage of the brief dip in COVID frenzy to meet in person with a terrific community of sales engineers at the SENY 3-year Anniversary Celebration in New York. Like so…

Meet Karen, a salesperson who has been working on a prospect for the past month. After sending emails, an initial phone call, and a white paper, the customer is ready to view your software. But…

When it comes to closing deals, training customers, and educating your employees, you need to consider the role virtual training software can play in your sales demonstrations and product training strategies. And it’s not just…

From passive learning to experiential For businesses everywhere, the extent of digital transformation in the training they provide often comes down to a webinar – basically, a presentation conducted over a video stream. A very…

Even before being forced into a shift by the pandemic, the training industry had already begun its exciting transformation. Training teams saw – and benefitted from – the new online, virtual software training solutions that…

If your sales or customer training teams leverage product demos as their core engagement methodology, you know that a canned demo – whether in a screen share-based video conference, a pre-packaged, in-person laptop demo running…

Delivering a successful software demo isn’t easy. Getting the audience to fully understand your product’s benefits, keeping them engaged and attentive, and making that all-important conversion from prospect to customer – that can be a…

Have you ever considered the phrase “getting one’s hands dirty”? It sounds like an unhygienic activity we were trained as children to stay away from, but in practice, it means quite the opposite: To be…

Today’s employee training strategies are evolving at breakneck speed, driven by two chief causes. The first is the rise of the Millenials, who simply prefer a hands-on training method. Hands-on training is a better way…

In a highly regulated and high-stakes environment such as healthcare, training is essential. But did you know that the benefits of healthcare training go further than the obvious medical necessity of clinical mastery? They include…

Modern business requires modern solutions. Whenever a business process is updated, companies pay special attention, especially when it concerns known productivity issues or workarounds. GPS (global positioning systems), for example, started as a military technology….