Defining Sales Enablement
Sales enablement is much more than good sales tactics. You need to give your sales people and engineers the tools to enable them to be more effective, from sales demo to POC to closing.
- What is sales enablement?: Your sales team is empowered by your sales engineering team. Learn what it takes to build the solutions your team needs to succeed.
- What is a sales demo?: A flawless demo is rare. Understand how to get there and the right tools to make sure you can produce smooth demos at scale with no hiccups.
- CloudShare’s sales enablement solution: Learn more about how CloudShare’s solution can shorten your time to deal close with virtual labs.
Winning with Sales Enablement
Get some real numbers and data on what works in sales enablement and how to use that information to win.
- [Infographic] The Keys to Executing Effective Sales Enablement: Check out this informative infographic on best practices and struggles in sales enablement and how to create a successful enablement program.
- [eBook] The End of the Travelling Salesperson: Give your sales engineers the power of IT in the cloud. Read about IT-as-a-service environments that will enable your sales team to grow the bottom line.
The Best Demos and POCs
Lots of demos are far from perfect. But there are some easy ways to make your demos, and POCs, work better for you, and at scale.
- [Webinar] How to Create the Winning Recipe for Software Demos: Join Peter Cohan and our own Scott Petri to learn how to give surprisingly compelling sales demos.
- [Q&A] What is a proof-of-concept (POC) in cloud computing?: Read more about the advantages of running your proof-of-concepts using the cloud.
- [eBook] How to Deliver a Killer Sales Demo: This must read eBook gives you three steps to sell your prospects by keeping them engaged and ready for more!
- [Blog] The Best Formula for a Successful POC Starts with The Cloud: Learn how POCs should be done today and how to solve traditional proof-of-concept problems using the cloud.
Sales Enablement Starts With Sales Engineers
It’s not only about processes, it’s about your people.
- [Webinar] How to Prove the True Value of a Sales Engineering Team: Gregory Hanson of SmartBear and our own Lee Berkman discuss how to leverage virtual labs for sales enablement to give your SEs the best tools to prove their worth.
- [eBook] 9 Metrics to Help You Build a More Effective Sales Engineering Team: Learn how to leverage the knowledge of your sales engineers and accelerate your sales with visibility into their demos and POCs.
Business Acceleration Cloud for Sales Enablement
Drive your sales organization forward by introducing a cloud-based platform for all your sales enablement needs.
- [Webinar] How Business Acceleration Cloud is Revolutionizing Software Sales: Hear from Holger Mueller of Constellation Research about Business Acceleration Cloud – a purpose-built hybrid software and cloud-based platform that drives sales enablement and ultimately business growth.