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Trade Shows Don’t Deliver ROI? It’s Time to Move On To Cloud-Based Cybersecurity Demos

By Danielle Arad - Jan 23, 2017
RSA would be a great place to start. In the run-up to this year’s RSA Conference, we wanted to ask whether cybersecurity tech companies need to refresh the way they demo their technology at industry…
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Are You Still Doing On-Premises IT Sales Demos?

By Danielle Arad - Dec 15, 2016
IT Sales Engineers of the world: Do you like spending your time waiting for delayed airplanes? Do you enjoy travelling hundreds of miles to present your product to leads you suspect are never going to…
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Must-Have Metrics to Evaluate Sales Engineers’ Performance

By Danielle Arad - Nov 17, 2016
Sales engineers are a valuable asset to the sales team, no question about that. But just how valuable? We usually use various metrics to evaluate employees and determine insightful KPIs to measure and improve performance….
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How to Knock Down Your Potential Customers with a Killer Tech Sales Demo

By Danielle Arad - Aug 22, 2016
Let’s assume you’re an awesome sales engineer! But is that enough to make a successful sales demo? Let’s face it. You guys probably have the hardest job on the sales team. You have to have…
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Sales Technologies: Are They Just a Waste Of Money?

By Danielle Arad - Jun 08, 2016
Are Sales Technologies Just a Waste of Money? Not all technological leaps are leaps forward. Some can even be deceiving in their alleged benefits to business and mankind. Take lead for example. It was once…
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How to Be a Great Salesman?

By Danielle Arad - Jun 01, 2016
3 Habits of Successful Sales Engineers “How does Bob do it?” you ask yourself. He’s been outperforming you and all the other sales engineers for years now. What’s he got that you don’t? Well… probably…
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The Sales Tools You Need To Make An Awesome Salesperson

By Danielle Arad - May 25, 2016
You could have the greatest mind for business since Adam Smith, but your career as a salesperson will amount to little if you don’t have the tools you need to get the job done. Hammers…
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The 4 Steps to Achieving the Right State of Mind of a Great Salesperson

By Danielle Arad - May 25, 2016
Salespeople don’t have the best reputation. Most customers have learned to approach you with caution, wary of a scam or at least of a bias toward making money rather than providing the best possible solution…
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When is The Right Time to Offer a Sales Demo?

By Danielle Arad - Apr 13, 2016
When is the right time to offer a sales demo? 4 tips. Good luck finding the sweet spot – that perfect time to give a potential client a live product sales demo. There is no…
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5 Sales Technologies That Will Make Sales Easier

By Danielle Arad - Apr 07, 2016
Yes, you probably feel like you’re preparing for the first manned mission to Mars with all the technological leaps you have to keep up with. How did we go from yelling about your product on…
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The 6 Pitfalls of Using On-Premise Sales Labs

By Danielle Arad - Mar 28, 2016
Uh-oh, it happened again. You spent weeks, maybe months courting a potential client, traveling back and forth from their offices to yours (in another country maybe?), preparing endless amounts of materials to carry with you,…
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How Conducting Sales Demos Through the Cloud Can Cut Your Costs

By Danielle Arad - Mar 16, 2016
(Last updated in 2018) The benefits of cloud-based sales demos vs. on-site sales demos are a win-win if ever there was one. Sales engineers enjoy a new level of convenience while also upgrading customer satisfaction…
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