Most modern customer education programs are centered around onboarding. This is a mistake. The customer lifecycle doesn’t begin at the final point of sale, so why should customer education start there? The answer is that…
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If you’re here, it’s because you’ve already figured out how to become a head of training and development — and if not, we’ve published a blog on the topic. Now that you’ve landed the job,…
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If you’re a training and development professional looking to make the leap to leadership, you’ve come to the right place. We’ve put together a comprehensive action plan that will walk you through everything you need…
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Never underestimate the power of a positive experience. The way clients feel about your business is every bit as important as what you do. And how they feel is directly informed by your customer onboarding…
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Customer acquisition is an important part of a successful SaaS company’s sales strategy, but it also cannot be your only focus. High sales numbers may keep your SaaS business afloat in the short term, but…
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We now live in a world of experiences. We’ve reached the natural endpoint of the virtual training trends and training technology trends that surfaced during the pandemic. As a result, the way people train has…
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During the CeDMA 2022 conference, there was one key challenge facing every company: lack of training subscription renewals. Every training team was looking for that silver bullet that’ll help entice customers to continue training subscriptions—and…
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A SaaS training subscription isn’t going to renew itself…. The same concerns were echoed in CeDMA’s 2022 conference, where every company was facing a drop in SaaS training renewal rates—which also impacted their product adoption…
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Looking to increase the subscription renewal rates for your training programs? You’re in the right place! Join us as we look at how training professionals can steal some tips and tricks from Customer Success to…
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How often have you thought that your training program was the only reason customers were succeeding with your product, only to find out a year later that they barely used the program? It’s one of…
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The key to a successful customer training program lies in strong alignment between the training and go-to-market (GTM) teams. Why? Because training drives product adoption, and successful adoption leads to excellent time-to-market metrics that can…
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The Go-To-Market (GTM) function in any organization coordinates cross-functionally with other departments such as Sales, Marketing and Product to deliver the roadmap for the business. As Customer Training is a critical part of the organization,…
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