CloudShare Blog

In the past 18 months, we have seen an incredible boom in the popularity of online training. For example, enrollments with Coursera were up 640% in 2020 over the year before. In line with this…

During the pandemic, changes in tech went into hyperdrive, as companies were faced with higher stakes during the switch to remote working. This meant rethinking sales processes almost overnight, with in-person demos and training sessions…

For companies that need to demo software or provide customer education through training environments, using platforms like Google Cloud Labs is an attractive option. With a Google Cloud sandbox environment, you get access to a…

We hear it again and again from our new clients: “We built our own training lab environment on a public cloud, and we’ve discovered that it’s just not yielding the results we need…” What exactly…

Imagine an end-user of your company’s software. They have just been given their login for the first time and are beginning to navigate their way around the platform. The tool seems great, and many of…

It’s a very, very well-quoted metric: it’s much more expensive to identify, market to, and acquire a new customer than to keep an existing one. There are plenty of supporting stats out there: Increasing customer…

Sometimes, business pressures appear simultaneously from different directions, creating “the perfect storm.” Such was the case when Australia-based SAI Global, a leader in risk management services, recently acquired BWise, a leading software company providing exceptional…

Ask the head of any department in your company which team is the most critical to the bottom line. Each will tell you – with absolutely valid reasoning – that without their group’s stellar performance,…

When you sell a powerful, impressive, well-designed software product with broad applications, you can target thousands – if not tens of thousands – potential customers around the globe. And for enterprise sales, in particular, this…

Enterprise software sales are not for the timid, lazy or impatient: Sales cycles are long, the process is expensive, the customers demanding, and after all that, it involves a painfully high risk of failure. In…

7 Metrics You Should Be Tracking Now This quote by Harley Davidson’s president, John Russel, should hang on the wall of every executive concerned with customer retention: “The more you engage with customers, the clearer…

Earlier this summer, we took advantage of the brief dip in COVID frenzy to meet in person with a terrific community of sales engineers at the SENY 3-year Anniversary Celebration in New York. Like so…