
How Does a Cloud Demo Work?
Meet Karen, a salesperson who has been working on a prospect for the past month. After sending emails, an initial phone call, and a white paper, the customer is ready to view your software. But…

How to Build a Successful Customer Experience Training Program
Organizations everywhere have discovered the importance of putting their customers at the center of everything. In this new, customer-centric paradigm, customer experience (CX) is key. However, to make it a success, businesses need to put…

The Top 5 Virtual Instructor-led Training Benefits
One of the lasting legacies of the COVID-19 pandemic will be the normalization of remote working. In fact, today, it’s not uncommon for the majority of your daily dealings, both in and out of work…

What Does the 4th of July Have to Do With Hands-on Training? You’d Be Surprised
For many software businesses, helping customers get the most out of their technology can feel like a battle. You need to overcome resistance to change, use smart tactics to promote the technology, and expand the…

Overcome the Five Biggest Challenges Sales Engineers Face Today
Sales reps focus on the initial steps of feeding the sales funnel: opening the door to as many relevant, qualified prospects as possible. They do this by leveraging their product’s dramatic, big-picture benefits, attractive ROI,…

Why Experiences Matter in Customer Acquisition and Retention
In a changing world, how do you ensure that your sales teams have everything they need to deliver real value for customers? The answer: better, more consistent digital experiences across the entire customer journey. Our…

Software Training Platforms: the What, Why, and How
What is a software training platform? Virtual learning comes in all shapes and sizes, from dedicated apps to YouTube videos, and from virtual labs to online course providers. In the professional world, the go-to training…

9 Metrics to Help You Build a More Effective Sales Engineering Team
Sales engineers are technical product experts tasked with helping qualify, close, and renew relationships with customers. The actual job varies from company to company or even product to product. The job title also varies. Your…

The 3 Key Virtual Training Software Use Cases for Business Success
When it comes to closing deals, training customers, and educating your employees, you need to consider the role virtual training software can play in your sales demonstrations and product training strategies. And it’s not just…

Why Experiential Learning Is 2021’s New Business Enabler
From passive learning to experiential For businesses everywhere, the extent of digital transformation in the training they provide often comes down to a webinar – basically, a presentation conducted over a video stream. A very…

Will They Jump in … or Drop Out? The Challenge to Engage in Online Training
Even before being forced into a shift by the pandemic, the training industry had already begun its exciting transformation. Training teams saw – and benefitted from – the new online, virtual software training solutions that…

Remote Training: 10 Tips to Plan and Execute Remote Employee Training
1. Make a structured plan and share it – Independent remote training is incredibly effective for some people. For others, the lack of structure and the casual feel of working on the couch in one’s…