
9 Tips for Sales Engineers to Master the Art of Presentations
(Last updated in March 2021) What’s the million-dollar question? Well, there are a couple… but for now let’s focus on one that we can ask a lot: How to be a successful sales engineer. The…

Sales Enablement Tech: What Are The Real Costs of Failing To Adopt It?
Here’s the deal. Experiences are the key to any successful sales enablement strategy. Why? Because successful customer interactions are all about the experience—how they engage with your sales process, the information you share, and the…

How Do the Big Retailers Turn Black Friday into Serious Sales?
It’s everyone’s favorite shopping holiday– Black Friday! While traditionally, Black Friday was reserved for in-store discounts, and Cyber Monday continued the deals online, over the past decade Black Friday Retailers have thrown the rulebook out…

Make it easier for partners and resellers to sell and promote your software with next-gen partner programs
Partner programs just make sense, don’t they? For many businesses, creating relationships with resellers, service providers and strategic partners is a cost effective way to gain access to an established customer base who already has…

Next Gen Demos – Test Drive is the New POC
Making sales is all about ensuring the prospective customer journey is as easy and streamlined as possible. And yet, there is inherent friction in the current process of moving customers from marketing to sales through…

Software Updates Don’t Wait Around – Why Should Your Sales Teams?
Infinidat Revolutionizes Sales with Immediately Accessible Templatized Versions of the Latest Product Releases Leonardo da Vinci said that “Art is never finished, only abandoned.” There’s an expression in the software development world that mirrors that…

Must-have Tools for Every Field Salesperson Who’s Suddenly Found Themselves Benched
So, you’re a sales manager, or an experienced enterprise salesperson, and you know field sales like the back of your hand. You’re used to going out on the road, going to trade shows, finding leads…

LinkedIn State of Sales 2020: Navigating Change and Selling Virtually
LinkedIn recently released the U.S. edition of its State of Sales Report 2020. The highly anticipated annual study takes a deep, informative look at various emerging and sustained sales trends. Now in its fourth year,…

Sales Engineers Need to Forget About ‘Business as Usual’ (And Why Boosting Performance from Home Might be Easier than you Think)
When we set out to create an eBook about how to successfully sell software from home under the new normal, we had no idea how much there was to think about, or how prolonged the…

Insights from Pre-Sales Pros on Working from Home
How has the “stay at home” mandate affected the work presales professionals do? That’s the question at large. However, we wanted to probe a bit more and gather insights about specific challenges, so we reached…

Elon Musk’s Top Priority is the Starship Spacecraft – What’s Yours?
Ferrying humans to and from Mars, and to other locations around the solar system, might not seem at first glance like an urgent priority, but a recent tweet from Elon Musk might have you thinking…

Finding the right touch in no-touch software sales
What’s the new normal in business? With companies reopening, we’re about to find out. COVID-19 disrupted so much, but at the same time, some of the changes companies quickly adopted have shown promise. Remote productivity…