
Understanding the Benefits of Labs as a Service for Your Business
Individual labs are only feasible up to a certain threshold. As you likely well know, bottlenecks are inevitable as a business scales. And these bottlenecks can cripple training, hobble QA testing, and slow the development…

The Importance of Offering an Exceptional Demo Experience
Playing the Game Means Accepting the Digital Rulebook According to McKinsey, for instance, approximately 80% of B2B decision-makers prefer virtual interaction or digital self-service during the sales process. Safety aside, ease of scheduling and lower…

Blancco Technology Group Leverages CloudShare to Scale Up Sales
When you have a team of talented developers, it sometimes seems like there’s nothing they can’t do. But that doesn’t mean it’s a good idea to divert them from core product development to create sales…

Going Virtual: Why Old-School Sales Demos Are No Longer Cutting It
Technical sales training has never been easy — but in today’s landscape, it’s become more challenging than ever. First, because the world is now remote, there’s no guarantee that you’ll be able to provide a…

Growing? Let Virtual Software Experiences Help You Scale Your Sales Pipeline
When you sell a powerful, impressive, well-designed software product with broad applications, you can target thousands – if not tens of thousands – potential customers around the globe. And for enterprise sales, in particular, this…

How Are Enterprise Software Sales Different Than SMB Software Sales?
Enterprise software sales are not for the timid, lazy or impatient: Sales cycles are long, the process is expensive, the customers demanding, and after all that, it involves a painfully high risk of failure. In…

How Your Software Company Can Create a Personalized Experience for Prospects
Have you ever found yourself browsing for business software, but struggled to work out if a solution was right for you? You might have felt unsure if a system was designed for your company’s size,…

Overcome the Five Biggest Challenges Sales Engineers Face Today
Sales reps focus on the initial steps of feeding the sales funnel: opening the door to as many relevant, qualified prospects as possible. They do this by leveraging their product’s dramatic, big-picture benefits, attractive ROI,…

Why Experiences Matter in Customer Acquisition and Retention
In a changing world, how do you ensure that your sales teams have everything they need to deliver real value for customers? The answer: better, more consistent digital experiences across the entire customer journey. Our…

9 Metrics to Help You Build a More Effective Sales Engineering Team
Sales engineers are technical product experts tasked with helping qualify, close, and renew relationships with customers. The actual job varies from company to company or even product to product. The job title also varies. Your…

How Do You Develop a Sales Enablement Strategy?
Sales enablement strategy is a topic frequently raised by our customers – and with good reason. Sales teams worldwide have faced a challenging year, with many disconnected from their colleagues, headquarters, and infrastructure. New difficulties…

7 Technical Sales Engineer Training Topics that Drive Better Business Results
The demand for sales engineers is projected to grow 7 percent from 2016 to 2026, according to The U.S. Department of Labor’s Bureau of Labor Statistics Occupational Outlook Handbook. With the rise in digital solutions…