
A Halloween Tale: The Sales Demo Spell
We hope you enjoy this Halloween (not really) spooky sales demo poem!

Webinar: How to get the best out of your SE team – New tools and insights
How can you build a great sales engineering dream team? And once you’ve built it, how can you prove it’s great? We know you’re up against a ton of challenges. You’re under pressure to staff a dream…

Webinar: Squad goals – How to Prove the True Value of a Sales Engineering Team
Updated: Oct 18, 2018 Is your sales engineering team under appreciated and under-funded? Are you worried it will be the first budget to get cut? Organizations often know they need technical sales support but struggle…

Built for Success: How Customer Success Teams Boost Your Bottom Line
People often use customer service and customer success interchangeably in conversation. Remove “customer” from the phrases and you’ll see the difference – service versus success. Customer service is a support function that resolves an issue,…

Five tips so your demos don’t derail deals
You’ve been working with the prospect for months, and, finally, the prospect has set a time on her calendar to see a demo. This is the meeting on which everything hinges. The demo needs to…

Why Virtual IT Labs Should Be in Your SalesTech Stack
By the time B2B sales engineers sit down with modern prospects, those buyers are typically 57% of the way to making their purchasing decisions. With product information, user reviews and third-party assessments readily available online,…

3 Reasons That Keep Your SE Department Small & Undervalued (& How to Overcome Them)
If you feel your sales engineering team is underappreciated, under-budgeted, and quick to become the target whenever your company decides to downsize, you’re not alone. Based on conversations we’ve had with thought leaders in the…

5 Reasons Your Traditional Sales Demo Solution Is Letting You Down
Today’s IT buyers are different than those of just a few short years ago. They know what they want. They understand their own pain points, and they’ve spent time studying your solutions, and those of…

The One, Simple Tool You Need to Embrace IT-Savvy Digital Nomads
They’re probably sipping coffee all the way across the world in a coffee shop, but they might just be your next IT hire or partner. Everybody’s looking for new talent. But what they should be…

CloudShare Launches Salesforce Integration Package, Enabling Users to Create and Monitor PoC Invitations from Salesforce
Unique Integration Enables Sales Engineers to be More Productive, Accelerating Sales Cycles We’re excited to announce the integration of CloudShare’s virtual lab environments with the Salesforce app. CloudShare’s Salesforce integration package lets users send invitations…

How to Optimize Your Software Demos
Your sales demo is the key to creating a connection between the customer, your brand, and you. Our new eBook, How to Optimize Your Software Demos, offers 35 tips to help you prepare and conduct…

How to Create a Winning Recipe for Software Demonstrations
If your sales demos end with a polite “Thank you” from the audience – you’ve lost them at ‘hello’. How do I know? Because I’ve been there and I know a successful sales demo doesn’t…