This post was originally published in February 2018 and updated in November 2021. SaaS applications are prized for their convenience and efficiency. However, one of their key benefits – the immediate availability of new features…
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No one needs reminding how the world has been transformed by the pandemic. But it’s worth highlighting how the shift to remote working has influenced the way that B2B software companies sell their products and…
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Whether for pre-sales demos or post-sales onboarding and training, software companies are shifting quickly from the passive, unidirectional, pre-packaged “presentation” to a much more engaging hands-on approach. The benefits of hands-on practice are significant and…
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In the past 18 months, we have seen an incredible boom in the popularity of online training. For example, enrollments with Coursera were up 640% in 2020 over the year before. In line with this…
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During the pandemic, changes in tech went into hyperdrive, as companies were faced with higher stakes during the switch to remote working. This meant rethinking sales processes almost overnight, with in-person demos and training sessions…
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For companies that need to demo software or provide customer education through training environments, using platforms like Google Cloud Labs is an attractive option. With a Google Cloud sandbox environment, you get access to a…
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We hear it again and again from our new clients: “We built our own training lab environment on a public cloud, and we’ve discovered that it’s just not yielding the results we need…” What exactly…
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Imagine an end-user of your company’s software. They have just been given their login for the first time and are beginning to navigate their way around the platform. The tool seems great, and many of…
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It’s a very, very well-quoted metric: it’s much more expensive to identify, market to, and acquire a new customer than to keep an existing one. There are plenty of supporting stats out there: Increasing customer…
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Ask the head of any department in your company which team is the most critical to the bottom line. Each will tell you – with absolutely valid reasoning – that without their group’s stellar performance,…
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It’s not easy running an IT department at a large medical organization these days, and the job is not getting any easier. Hospitals represent a prime target for cyberattacks for a variety of reasons: Medical…
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Organizations everywhere have discovered the importance of putting their customers at the center of everything. In this new, customer-centric paradigm, customer experience (CX) is key. However, to make it a success, businesses need to put…
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