The crucial role of customer experiences in boosting retention

Thought Leadership

The crucial role of customer experiences in boosting retention

In the age of the subscription economy, customer acquisition is no longer enough for SaaS companies. Customers are fickle and willing to switch to a rival if they are not happy with a product or…

Sales Enablement

Cloud Proof of Concept (PoC) Solution: 4 Reasons Your Company Needs One

How does your company approach proofs of concept (PoCs)? This is a tough question for many businesses. If you’re like most, you may offer specialized demos. But sometimes these demos fall short. After all, a…
Planning Your 2022 Training Budget

Training

The Importance of Planning Your 2022 Training Budget

As a Software company, planning your 2022 training budget should be top of your priority list as we move towards the end of the year. And there are several essential steps that you should take…
Better Implement Your Sales Enablement Strategy

Training

6 Technology Must-haves to Better Implement Your Sales Enablement Strategy

No one needs reminding how the world has been transformed by the pandemic. But it’s worth highlighting how the shift to remote working has influenced the way that B2B software companies sell their products and…
Tips for Pre-sales Demos

Thought Leadership

6 Practical Tips for Pre-sales Demos in the New Virtual Norm

Virtual pre-sales is the very first stage in the customer journey, at least that’s how we see it. Unlike the sales demos of old, sales pitches are hosted online bringing numerous benefits, but also a…
Labs as a Service

Sales Enablement

Understanding the Benefits of Labs as a Service for Your Business

Individual labs are only feasible up to a certain threshold. As you likely well know, bottlenecks are inevitable as a business scales. And these bottlenecks can cripple training, hobble QA testing, and slow the development…
Exceptional Demo Experience

Sales Enablement

The Importance of Offering an Exceptional Demo Experience

Playing the Game Means Accepting the Digital Rulebook According to McKinsey, for instance, approximately 80% of B2B decision-makers prefer virtual interaction or digital self-service during the sales process. Safety aside, ease of scheduling and lower…
Why personalized learning programs are a MUST for software companies

Thought Leadership

Why Personalized Learning Programs Are a MUST for Software Companies

What kind of learner are you? Some people learn through practical exercises. Others depend more on visual representations. Some like to take notes. Everyone has their own way of learning which means that generic, one-to-many…
3 reasons why hands-on training is hands-down better than passive learning

Thought Leadership

3 Reasons Why Hands-on Training Is Hands-down Better Than Passive Learning

When it comes to customer education, hands-on training should be a no-brainer for B2B SaaS companies. Also known as “experiential learning”, a hands-on experience allows trainees to learn by doing, rather than through passive experiences…
Instructor-led IT Training vs. Self-paced: What’s more important?

Training

Instructor-led IT Training Vs. Self-paced: What’s More Important?

Whether for pre-sales demos or post-sales onboarding and training, software companies are shifting quickly from the passive, unidirectional, pre-packaged “presentation” to a much more engaging hands-on approach. The benefits of hands-on practice are significant and…
Blancco Technology Group Leverages CloudShare to Scale Up Sales

Sales Enablement

Blancco Technology Group Leverages CloudShare to Scale Up Sales

When you have a team of talented developers, it sometimes seems like there’s nothing they can’t do. But that doesn’t mean it’s a good idea to divert them from core product development to create sales…
Going Virtual: Why Old-School Sales Demos Are No Longer Cutting It

Sales Enablement

Going Virtual: Why Old-School Sales Demos Are No Longer Cutting It

Technical sales training has never been easy — but in today’s landscape, it’s become more challenging than ever. First, because the world is now remote, there’s no guarantee that you’ll be able to provide a…

Software Training Budget Planning Guide